Review Response
Answer
Review Response drafts professional replies to Google and Yelp reviews in 5 to 10 seconds, balancing acknowledgment, company position, and next steps without sounding defensive.
- Respond to negative reviews within 48 hours. Prospects judge how you respond more than the rating itself.
- Never copy-paste verbatim. Platforms flag templated responses, so edit at least one sentence per review.
- Move negative conversations offline via the built-in escalation path. Public back-and-forth damages reputation even if you're right.
48 hours response window for negative reviews
What it does
Review Response drafts professional, on-brand responses to customer reviews — positive, negative, or mixed — for Google Business Profile, Yelp, and other review platforms. It balances acknowledgment of the feedback, a professional account of the company's position, and a clear next-step offer without being defensive or promotional.
When to use it
- Responding to a negative review that raises a legitimate complaint — speed and professionalism matter here, and the response is often read by future prospects before the original review.
- Responding to a positive review with something more substantive than "Thanks for the kind words!"
- Processing a backlog of unanswered reviews — run each one through in sequence.
- Training a front-office staff member on the review response voice and approach your company uses.
Step-by-step
- Paste the original review text into the review field.
- Select the review type: Positive (4–5 stars), Negative (1–2 stars), or Mixed (3 stars with specific concerns).
- Enter your company name — used to personalize the response.
- Optionally describe the context — what actually happened if the review has inaccuracies, or the resolution you've offered the customer.
- Click Draft response. Output takes 5–10 seconds.
- Review the draft. It's ready to copy-paste with light editing for your specific voice.
Tips that change outcomes
- Never copy-paste the response verbatim. Review platform algorithms flag templated responses. Edit at least one sentence to make it specific to this review — a reviewer's first name, a reference to the specific concern they raised.
- Respond to negative reviews within 48 hours. Studies of BSC prospects show they check Google reviews before signing a contract — and they judge the company more on how it responds to negative reviews than on the rating itself. A professional, prompt response on a 1-star review often outperforms a 4.8 average with no responses.
- Don't dispute the factual record in the response itself. If a review contains an inaccuracy, note the context in the "context" field when running the tool — the response will acknowledge the concern professionally without a point-by-point rebuttal, which reads as defensive to future prospects.
- Move the conversation offline. The generated response always includes an offline escalation path (email or phone) for negative reviews. This is intentional — extended back-and-forth in public review threads is damaging even if you're right.
Inputs explained
| Input | What it means | Accepted values |
|---|---|---|
| Review text | The full text of the customer review | Free text, up to 2,000 characters |
| Review type | Sentiment / star rating of the review | Positive (4–5 stars), Negative (1–2 stars), Mixed (3 stars) |
| Company name | Your business name — used in the response | Free text |
| Context | Optional. Background on what happened or what resolution was offered | Free text, up to 500 characters |
Outputs explained
- Response draft: A complete review response ready for editing and posting. Typically 60–120 words for negative reviews, 30–60 words for positive.
- Tone notes: Brief notes on the tone choices made and where you may want to adjust for your brand voice.
Limits
Anonymous users get 3 free runs per day. See the limits page.
Troubleshooting
- The response sounds too corporate for my company's voice.
- Add a tone note in the context field: "We're a small family business — use a warmer, less formal tone." The tool adjusts to voice direction in that field.
- The response is too long for the platform's character limit.
- Most review platforms have 4,000-character limits — the generated responses are well under that. If you need a shorter response, add "Keep under 100 words" to the context field.